1.0Acute Kidney Injuryhttps://www.thinkkidneys.nhs.uk/akijulieslevinThinking Think Kidneys – What’s in a name? - Acute Kidney Injuryrich600338<blockquote class="wp-embedded-content" data-secret="G2RzEuhTmY"><a href="https://www.thinkkidneys.nhs.uk/aki/blog/thinking-think-kidneys-whats-name/">Thinking Think Kidneys – What’s in a name?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.thinkkidneys.nhs.uk/aki/blog/thinking-think-kidneys-whats-name/embed/#?secret=G2RzEuhTmY" width="600" height="338" title="“Thinking Think Kidneys – What’s in a name?” — Acute Kidney Injury" data-secret="G2RzEuhTmY" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]> */
</script>
Little did we know when we chose Think Kidneys as the name for the programme just how much we would rely on it on so many levels to spread the word about our work. It’s simple, direct and in marketing speak, ‘it does what it says on the can’. It’s a good fit for all our NHS and social care colleagues and it’s the basis of...