{"id":3385,"date":"2016-09-01T09:37:17","date_gmt":"2016-09-01T08:37:17","guid":{"rendered":"http:\/\/www.thinkkidneys.nhs.uk\/aki\/?p=3385"},"modified":"2016-09-01T09:47:25","modified_gmt":"2016-09-01T08:47:25","slug":"success-getting-attention-want","status":"publish","type":"post","link":"https:\/\/www.thinkkidneys.nhs.uk\/aki\/blog\/success-getting-attention-want\/","title":{"rendered":"Success is getting attention \u2013 but we want more!"},"content":{"rendered":"

A\u00a0very satisfactory end to the week on Friday 26th August \u2013 Sky News took up on the theme of AKI with a patient, Andrew Quille, who recently suffered from AKI being shown on film with Chris Laing, his consultant. Richard Fluck was also interviewed so we have achieved a much higher profile for AKI after Sky picked up on the Patient Safety Alert from NHS Improvement, signposting people to the Think Kidneys website for resources to help recognize and actively treat AKI. A news item followed this on the Sky News website<\/a>.<\/p>\n

A film<\/a>\u00a0was also made available on the Sky News website and this also carried the message about AKI, including hydration, that we wanted to get across.\u00a0 We really must not be negative in any way about getting the message across, but it\u2019s a shame that the video showed the usual clips of a dialysis machine when the vast majority of AKI should be prevented from getting that far by prompt but usually simple intervention.<\/p>\n

Given that the public campaign was initially going to try and get across some of the intricacies of AKI but found that this task would just prove too difficult, it is excellent that we are getting air time for AKI. Both professionals and lay people feel that we are starting to get some of the message across. The kidneys are not well understood generally. An Ipsos MORI poll conducted at the start of the \u2018Think Kidneys\u2019 programme told us that that approximately 50% of the population did not know that the kidneys make urine. How we could go from there to try to get across that there are specific groups in certain situations that are most at risk of AKI, would have been an enormous education project. And as the FAST campaign for stroke awareness showed, even relatively simple messages can be difficult to convey effectively.<\/p>\n

The Think Kidneys public campaign group decided to concentrate on\u00a0messages about the kidneys in general \u2013 \u201cyour kidneys are amazing!\u201d – and hydration \u2013 taking enough fluid and targeting various groups that are most at risk. The poster campaign is gradually extending its reach and impact. While some members of the focus groups expressed concern about some of the language (“Are you taking the piss?”), others thought this would have an impact, be thought provoking and grab people\u2019s attention.\u00a0 That particular poster does seem to have caught some peoples\u2019 attention.<\/p>\n

Mr Quille made the point that \u201cPeople think if you have a heart attack, that’s a big thing. Kidneys are no different. If your kidneys fail your body is failing.”\u00a0 Maybe that is what the next theme should be if we get the chance and feel that the initial foray into the public consciousness has gained traction. I don\u2019t understand why such amazing organs as the kidneys are so poorly understood, but I suppose I\u2019m biased. I know I will continue to get the message across \u2013 your kidneys are amazing!<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0very satisfactory end to the week on Friday 26th August \u2013 Sky News took up on the theme of AKI with a patient, Andrew Quille, who recently suffered from AKI being shown on film with Chris Laing, his consultant. Richard Fluck was also interviewed so we have achieved a much higher profile for AKI after Sky picked up on the Patient Safety Alert from NHS Improvement,…<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-3385","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"\nSuccess is getting attention \u2013 but we want more! - Acute Kidney Injury<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thinkkidneys.nhs.uk\/aki\/blog\/success-getting-attention-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success is getting attention \u2013 but we want more! - Acute Kidney Injury\" \/>\n<meta property=\"og:description\" content=\"A\u00a0very satisfactory end to the week on Friday 26th August \u2013 Sky News took up on the theme of AKI with a patient, Andrew Quille, who recently suffered from AKI being shown on film with Chris Laing, his consultant. 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